Category: Data Engineering
-
The Power of Timezone Conversion in PySpark: Boost Business Efficiency and Insights by Localizing Timestamps
In today’s increasingly globalized business landscape, data doesn’t operate within a single timezone. Whether you’re tracking e-commerce transactions, customer service interactions, or website activity, timestamps are often recorded in UTC (Coordinated Universal Time). While UTC ensures consistency, businesses need local time zones for accurate, actionable insights. Converting UTC timestamps to local time based on a country’s specific…